<em>News :</em> Alice Cooper Mazes Coming to both Universal Studios' Halloween Horror Nights!

Legendary Shock Rocker Alice Cooper Evokes Maniacal Mayhem Inspired from His Landmark Concept Albums for This Year’s Eagerly-Anticipated Halloween Horror Nights Experiences at Universal Orlando Resort and Universal Studios Hollywood

Event Marks Rock & Roll Hall of Fame Inductee’s First Haunted Attraction at Universal Orlando Resort with a "Welcome To My Nightmare" maze, and His Return to Universal Studios Hollywood with a New "Alice Cooper Goes To Hell" 3D Maze 

ORLANDO, Fla., UNIVERSAL CITY, Ca. (July 24, 2012) — Multi-platinum recording artist Alice Cooper, a mastermind of the rock horror genre, will conjure up his peculiar vision of disturbing horror imagery in two new haunted attractions debuting this fall at Halloween Horror Nights at both Universal Orlando Resort and Universal Studios Hollywood.

For the first time ever at Universal Orlando Resort’s award-winning event, Alice Cooper’s own version of a demented and dark subconscious will come to life in the haunted maze, “Alice Cooper – Welcome to My Nightmare.” Inspired by iconic elements from his first solo album, the attraction will put guests inside the haunted dreams of the album’s recurring character, “Steven,” as he endures the scream-inducing madness spawned from the mind of the legendary rocker.

Making an encore performance at Universal Studios Hollywood’s acclaimed event, Alice Cooper’s new haunted attraction, “Alice Cooper Goes to Hell 3D,” will be inspired by the musician’s classic concept album centered on unending darkness, eternal torment and unimaginable horrors. The terrifying maze will beckon guests to experience hell’s interminable inferno as imagined through the eyes of hard rock visionary Alice Cooper. To experience this daunting new maze, guests will don 3D glasses for an optimum up close and personal three-dimensional encounter with Alice Cooper’s underworld.

Rock & Roll Hall of Famer Alice Cooper pioneered the concept of the theatrical rock concert. His recording career spans six decades, includes more than two dozen albums, millions of record sales, countless world tours and appearances in scores of movies and videos, including “Nightmare on Elm Street: Freddy’s Dead,” Universal Pictures’ “Prince of Darkness” and a memorable appearance in the recent “Dark Shadows.” Last fall, Alice Cooper released his acclaimed “Welcome 2 My Nightmare,” his long-awaited sequel to his 1975 classic “Welcome to My Nightmare.” The album, which debuted onto the Billboard 200 at No.22, proves Alice Cooper's continued relevance and popularity, cementing him as of one of music’s most influential artists of all time.

Sharing his enthusiasm, Alice Cooper said, “I grew up watching classic Universal horror movies so it’s a thrill for me to work with Universal’s designers to create the quintessential Alice Cooper maze for Halloween Horror Nights at Universal Studios Hollywood and Universal Orlando Resort. To have Alice Cooper haunted attractions at both parks this year is truly an honor...or is it a horror? Last year, Universal Studios Hollywood scared the wits out of me with their maniacal and demented creation and they’ve promised to up the ante with ‘Alice Cooper Goes To Hell 3D.’ I can’t wait to see the final terrifying masterpiece. It will be hell! I’m even more excited to see Universal Orlando Resort’s maze, ‘Alice Cooper - Welcome To My Nightmare.’ Let’s see if they can scare me!” “There are few as coolly demented as Alice Cooper,” said Jim Timon, Senior Vice President of Entertainment at Universal Orlando Resort. “He’s a cult classic icon and his partnership on the ‘Alice Cooper – Welcome to My Nightmare’ maze will bring something completely new and unexpected to our Halloween Horror Nights fans.”

John Murdy, Creative Director at Universal Studios Hollywood, said, “We wanted to break new ground with the insanely immersive ‘Alice Cooper Goes to Hell 3D’ maze and elevate its journey into the abyss to a shocking new level. The cutting-edge 3D technology we invented for this haunted attraction will add a palatable sense of realism to an already twisted environment that only music genius Alice Cooper could envision. Through innovative sets and LED technology, we’ve totally pushed the envelope to turn Alice’s maze into a mind-blowing 3D experience for his fans and Halloween Horror Nights guests.”

Universal Studios’ Halloween Horror Nights® events have a more than 20-year history of creating incredibly entertaining, horrifying Halloween experiences that are consistently rated the nations’ best. The events on each coast feature highly-themed, disturbingly real, haunted mazes based on everything from film to nightmares -- and streets filled with hundreds of specially trained “scareactors.”

For more information about Halloween Horror Nights at both Universal Orlando Resort and Universal Studios Hollywood, visit www.HalloweenHorrorNights.com. Watch Alice Cooper’s announcement video on Universal Orlando Resort’s YouTube Channel or on Universal Studios Hollywood’s YouTube Channel.

Universal Orlando Resort: There are many ways to enjoy your Orlando vacation, but there is only one place where vacation becomes adventure:  Universal Orlando Resort. It is a unique destination featuring two theme parks, three magnificently themed on-site hotels and a nighttime entertainment complex. It’s the only Orlando destination where you are not just entertained – you become part of the most exhilarating entertainment ever created. You can soar above Hogwarts with Harry Potter, swing above the streets with Spider-Man, be transformed into a banana-loving minion in the hilarious and heartwarming Despicable Me Minion Mayhem ride and help Shrek save Princess Fiona in Shrek 4-D. Universal Orlando Resort is an NBCUniversal company.

Universal Studios Hollywood SM, The Entertainment Capital of L.A.SM, includes a full-day, movie-based theme park and Studio Tour; the CityWalk entertainment, shopping and dining complex, the Universal CityWalk Cinemas, the “5 Towers” state-of-the-art outdoor concert venue, and the Gibson Amphitheatre concert and special event arena.  World-class rides and attractions include the intense, award-winning ride, “King Kong 360 3-D” on the famed behind-the-scenes Studio Tour, “The Simpsons RideTM,” “Revenge of the MummySM —The Ride” indoor roller coaster and “Jurassic Park® —The Ride,” as well as the critically-acclaimed mega-attraction, “Transformers™: The Ride—3D.”

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MEDIA CONTACTS:

Universal Orlando Resort Public Relations
http://media.universalorlando.com
(407) 363-8220

Universal Studios Hollywood Public Relations
(818) 622-3855